I get a lot of email, most of it work related, some related to SQLSaturday, and some of that related to sponsorship for events in Orlando, and occasionally just about sponsorship in general. Sponsors are looking to make good decisions with their limited marketing funds, understanding there are no guarantees in the free event arena. Those running SQLSaturday in other cities get the same email, same conversations.
I get that. Makes sense. Have to talk the details.
But…I was reminded, again, that it’s easy to get so busy doing business that you forget that it’s driven by volunteers that get paid nothing. They do it for karma, to give back, to learn more, to network – whatever the reason, they invest time.
So what reminded me this time? A short email from Annabel at Red Gate wishing us a successful event and hoping we’ll post some great photos. Yes, Annabel negotiates to get the best deal she can for Red Gate, but at the end, she remembered that there are people behind it.
Everything is about people. Easy to under estimate the power of a thank you or an encouraging email.
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